To the original OP, I think you are getting ripped. I was in the sign business for thirty years, and did my fair share of trucks. You need to shop around some. And I will let you in on a little insider tip - Owner/Operators are considered big time suckers by most folks in the graphics business. They are typically the personality type who think they are rich when they are really not, and they are willing to throw money around just to satisfy their own egos at times. Sorry, if that bothers you, but it is the truth, and because of it they get taken advantage of fairly often.
I just ran across one of Prime's lease operators yesterday who had his truck "wrapped" so I spoke with him about the costs of it. He paid thirty five hundred dollars for the whole job. Here's some photos of what it looked like. Sorry if the photos aren't the best - the lighting inside the building where we were loading is not that great and the truck is a little dirty.
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Link didnt show sorry dupe post grrrrrr
Robert Garcia, Altered Image (name of his biz)
https://www.facebook.com/bRiTtAnY3000