TWIH 1964: The Ford Mustang Debuts At The New York World's Fair

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1964-65 NEW YORK WORLD'S FAIR - Ford Magic Skyway

Ford Motor Company presents "The Magic Skyway". The "Magic Skyway" ride and product exhibits for Ford Motor Company's 1964 / 1965 New York World's Fair Pavilion were designed by W E D Enterprises, Inc. ( Walt Disney ) Architectural Services and Engineering Company. Here is a film of the exhibit, presented by Ford.

53 years ago this week the iconic Ford Mustang made it's debut at New York's World Fair, finally bringing the culmination of the concept to the showroom for the general public. The 1964/65 Mustang was one of Ford's most successful launches, moving 22,000 Mustangs almost immediately after they became available.

The first-generation Mustang was originally developed as a 2-seater in concept, and changed to a 4-seat design before launch. Though technically a "4-passenger" vehicle, that was reportedly a pretty liberal description considering it was a 2-door sports car with limited leg and head room if you were anyone at average-or-better height riding in the back.

The launch was accompanied by great fanfare, including being featured on the covers of Time and Newsweek (kind of a big deal, at the time), and a coordinated advertising campaign that ran commercials simultaneously on all 3 national television networks. See, kids, back in the day, at any given time, you had your choice of exactly three, yes three, channels to choose from on the TV. The old folks will tell you all about this fabulous thing they used to call "the outside", that used to fill up much of their free time.

First Mustang Commercial 1964

Ford Motor Company introduced the Mustang on April 16, 1964 with a commercial, shot at the New York World's Fair, that ran simultaneously on all three networks.

The Mustang was the brainchild of Lee Iacocca, who would later be credited with Chrysler's 1980's revival, and spawned hundreds of car clubs, and has made appearances in hundreds more films. In 2005, Ford released the 5th generation Mustang, leading the wave of nostalgia for older muscle cars, and "retro-futurism" that also drove the comebacks of the new generation of the Dodge Challenger and Chevy Camaro in 2008 and 2009. Now in it's 6th generation of continuous production, the Mustang has sold over 9 million units to date.

External Links:

Road & Track Magazine, August 1964 First Impressions: Ford Mustang

1964 - Ford Mustang debuts at World’s Fair

WikiPedia - Ford Mustang


When a violation by either a driver or company is confirmed, an out-of-service order removes either the driver or the vehicle from the roadway until the violation is corrected.

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