Please Tell Your Opinion About This Illustration

ME LIKE!

Another thing that I'm interested in - does this illustration catch your attention or leave you indifferent?

Funny, MRC beat me to the punch. Stereotypical beard = slob, lazy, unkempt, DIRTY. CLEAN-shaven is a term used for a reason, hence, you are CLEAN if you shave. Damn those Romans. At least the Greeks could rock a beard without being looked at as uncivilized. Little history lesson there.

Let's get back to rocking a beard - EVERY ABLE MAN!!!!!

Seriously though, you want marketing input / advice Anton, I'll give it to you. Your service will only apply to owner operators or independents. Company drivers have no choice where they are sent. So, honestly, your service is pretty much irrelevant unless you're reaching out to drivers that have a choice where they are dispatched, viz. o/o or independent truckers. Are there more company drivers than independents? If so, then now you're really limited.

This website is not really the place to reach out to your targeted audience. If anything, the moderators on this forum strongly advise new drivers to NOT pursue being an owner operator. You should find forums and websites where independents and owner operators congregate. There's your audience and potential client base.

Funny, MRC beat me to the punch. Stereotypical beard = slob, lazy, unkempt, DIRTY. CLEAN-shaven is a term used for a reason, hence, you are CLEAN if you shave. Damn those Romans. At least the Greeks could rock a beard without being looked at as uncivilized. Little history lesson there.

Let's get back to rocking a beard - EVERY ABLE MAN!!!!!

Seriously though, you want marketing input / advice Anton, I'll give it to you. Your service will only apply to owner operators or independents. Company drivers have no choice where they are sent. So, honestly, your service is pretty much irrelevant unless you're reaching out to drivers that have a choice where they are dispatched, viz. o/o or independent truckers. Are there more company drivers than independents? If so, then now you're really limited.

This website is not really the place to reach out to your targeted audience. If anything, the moderators on this forum strongly advise new drivers to NOT pursue being an owner operator. You should find forums and websites where independents and owner operators congregate. There's your audience and potential client base.

I appreciate your thoughts, input and advice. The reason I asked everyone for opinion - see how people react and what they think. By the way, person on the left is not sloppy, and I honestly think that his beard is well taken care of. He is just tired of the inefficiency in the trucking industry, which makes him sad..

He is just tired of the inefficiency in the trucking industry, which makes him sad..

Believe me...it makes us all sad!

Seems like there are no problems with understanding the issue that this illustration is communicating. Would you visit an online service that tells you an average waiting time at locations after seeing this ad?

Company drivers under "forced dispatch" aren't really going to have a choice whether or not to end up at this shipper/receiver.

Your (future) service may be of some assistance to even company drivers - so they might know what to expect on arrival - but I don't see them QC'ing their FM and telling them they don't want that run, because there's huge wait times associated with their shipper/receiver.

I can see them setting a LONG TIME at some truck stop - if they pull that kinda stunt.

Not being argumentative here Anton - we discussed this when you originally floated the idea for a service like this. It may factor into the decision making process for Lease/OO's, who can pick and choose what loads they want - but the target audience here on TT is going to be company drivers - and they just don't get to make those choices. They go where they are dispatched - like it or not.

Rick

I guess I miss the whole meaning of the entire thread . . . 1) Never coming back?? You go where the load is sent, company or otherwise, that's just the way it works . . . 2) IF it's produce, figure on 8-9 hours minimum to either GET the stuff or UNLOAD the stuff . . . why?? no idea . . . beard or no beard, slob or not slob, it makes ZERO difference to the the shipper OR receiver, they can all wait for hell to freeze over as far as the shippers/receivers are concerned . . . you are usually dealing with lumpers who really could give a s***, are very conscience of their breaks, and haven't a clue what the hapless driver looks like who is getting rocked to and fro by the forklifts driving into and out of his/her truck while being loaded or unloaded . . . so, what is the question? How does the illustration look? Like an illustration . . . nothing good or bad stands out to me . . .

Jopa

I just thought the dude on the left had a bad experience and the dude on the right didn`t. I would suggest using the same character and just adjust the body language to illustrate each outcome.