In trying to understand the dynamics of the driver-shortage, driver-recruitment, driver-retention paradigm a survey conducted by the Conversion Interactive Agency and Professional Driver Agency went right to the source -- they took a survey of commercial drivers.
It's not exactly a trade secret that trucking companies want their recruiters to find them the best, most-qualified drivers. After all, it's in everybody's best interest for a carrier's drivers to be able to safely and efficiently move freight from Point A to Point B. To find drivers who are the best fit for their trucking firms -- meaning qualified drivers who will stay with them longer -- recruiters are now turning to a hiring practice called predictive hiring – hiring based on the results of a behavior assessment test.
Thousands of truck drivers say they owe the success of their ventures into trucking to the training and encouragement that they got from a trucking-oriented website called TruckingTruth.com. Much of their success can be attributed to the unrelenting positive attitude of the site's owner/founder Brett Aquila, who has imbued the site throughout with expressions of encouragement, fierce personal responsibility, humility, the importance of admitting mistakes, and having the desire to learn.
In the ongoing effort to alleviate the driver shortage trucking companies are beginning to consider a new strategy to entice new drivers – they are taking a hard look at their reasoning behind sign-on bonuses. They are asking whether they should ditch them entirely in favor of offering guaranteed pay.
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