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Truck drivers may soon see "phantoms" driving yard trucks 4/22/2019 Friday Short Haul - Nikola big rigs, WIT welcomes Peterbilt, Oregon crashes, Border crossings 4/19/2019 Carriers claim financial benefit of putting up drivers in hotels 4/17/2019 Uber's IPO application reveals interesting data about its freight brokerage business 4/15/2019 Friday Short Haul - CDL examiner arrested, tolls proposed for trucks, marijuana use on the rise 4/12/2019 Smart Load Board will get carriers the loads they need 4/10/2019 Huge lines and long wait times greet carriers at Mexico border 4/8/2019 Friday Short Haul - Marijuana, ATA campaign, personal conveyance rules 4/5/2019 Over-the-air downloads revolutionize parameter updates 4/3/2019 Don't get scammed by skimmers 4/1/2019 Friday Short Haul -- New Cascadias honored, motorist survey, U.S, Xpress awarded, rest stop parking 3/29/2019 Legislators address underride collisions, propose more underguards for trucks, trailers 3/27/2019 Motorists soon may encounter a different kind of truck convoy 3/25/2019 Friday Short Haul -- Women in Trucking, irate motorist, FMCSA eases HOS, Safe-Cap 3/22/2019 Recent survey shows cost of roadside repairs is rising 3/20/2019 FMCSA announces drug and alcohol clearinghouse website 3/18/2019 Friday Short Haul - Swift settlement, driver shortage myth, TCA Best Fleet award 3/15/2019 The hidden danger of looking but not seeing 3/13/2019 Accident scammers target trucks for financial payout 3/11/2019 3/9/2019 3/9/2019 Friday Short Haul - Snow on the roof, bypassing toll road, Waze under fire 3/8/2019 Retailers blame driver shortage for price increases 3/6/2019 Drivers' smartphones may be clue to road roughness 3/4/2019 Friday Short Haul -- Freight rates, HOS changes, tonnage reports 3/1/2019 New tax changes hit drivers hard 2/27/2019 FMCSA to implement under-21 interstate driver program for former military 2/25/2019 Friday Short Haul -- Connecticut tolls proposed, hydrogen fuel-cell trucks, cell phone use 2/22/2019 Congress committee looks at state of America's highways 2/20/2019 Number of cargo thefts is down; but dollar value about the same 2/18/2019 Friday Short Haul -- Crossing the border, CA sues FMCSA, Lobbying against larger trucks 2/15/2019 Detention - A problem still in search of a solution 2/13/2019 February Highway Angels honorees named 2/11/2019 Friday Short Haul -- C.R. England announces pay raises, eCommerce impact on trucking, TCA announces best fleets 2/8/2019 Is a guaranteed minimum pay the solution to the driver shortage? 2/6/2019 Long CDL testing wait times cost economy billions of dollars; not helping driver shortage 2/4/2019 Friday Short Haul -- Walmart hiring, Uber Freight App, Speed-limiter Law, America's Road Team 2/1/2019 Cranking -- The Good, The Bad, and the Ugly 1/30/2019 California survives challenge to its low-carbon fuel standards 1/28/2019 Friday Short Haul - Highway robbery ... autonomous trucks ... new trailers 1/25/2019 LithiumHub enters jump-starter market with Jumpbooster JP30 1/23/2019 2019 Looks Good For The Transportation Industry 1/21/2019 Raymond Burt named TMC Trainer of the Month for February 2018 3/28/2018 TMC Transportation Announces Recipient of Prestigious Wheel Master Award 3/7/2018 TMC Transportation Named The Home Depot’s Flatbed Carrier of the Year For Fourth Straight Year 2/28/2018 Pay Raises & New Peterbilts for PAM Drivers 2/26/2018 New DOT Drug Testing Rules Effective Jan 1, 2018 1/11/2018 Amtrak Derailment: Trucks Haul 270,000 Pound Locomotive Engine During Cleanup 12/21/2017 Pepsi Places Largest Order Yet For Tesla Electric Trucks 12/12/2017 Kavin Hallett named Trainer of the Month for October 2017 12/8/2017 Over 100,000 Truck Drivers Likely Have Undiagnosed Sleep Apnea And More Testing Is On The Way 8/10/2017 Drivers Share Their Best Tips, Tricks, And Secrets For Life On The Road 7/18/2017 Drivers Are Losing Money By Taking The Wrong Approach 7/13/2017 Truckers and Guns: What Is and Is Not Legal 7/6/2017 Preparing To Go Solo For The First Time? Experienced Drivers Share Their Best Advice 6/29/2017 The Truck Stop Survival Guide: Advice From Experienced Drivers 6/15/2017 The Worst Cities For Traffic In The U.S. For 2017 6/8/2017 We Ask Drivers How They Would Make The Logbook Rules Better 5/30/2017 Self Driving Trucks Are Not Coming Anytime Soon 5/25/2017

Smart Load Board will get carriers the loads they need

Dave Wickenhauser on Wed, April 10, 2019

Last Updated: Mon, April 15, 2019

With electronic logging devices now mandatory and enforced, and with more than half of American trucking companies in its customer base, a relatively new technology company called KeepTruckin is now entering the load board field with a new app called Smart Load Board.

In a blog this week on KeepTruckin.com co-founder and chief executive Shoaib Makani announced, "To help our customers fully realize the value of ELDs, we are excited to announce that we are building the KeepTruckin Smart Load Board, enabling carriers to access the best loads, customized for them based on their lane preferences and current availability."

Makani explained that KeepTruckin currently serves more than 200,000 trucks and 50,000 truck companies with its ELDs and smart dashcams. Now, with this new app, the company will leverage the data available to them from these smart devices to minimize carriers' quests for loads, and maximize revenue.

In addition, Makani said this new app allows for better matching, reduced deadhead, and an improved bottom line.

Makani said that KeepTruckin is able to optimize this new app because of its large network of brokers and carriers who need more trucks to haul their freight.

“There is a long list of (ELD) providers out there, but the challenge is do they have the scale to deliver,” he told FreightWaves. “No individual vendor, aside from us, has enough trucks that can deliver a really differentiated load-matching experience.”

How it works

The company vision

"Ryan, Obaid and I started KeepTruckin with a clear mission — to improve the safety of America’s trucking industry by building reliable and easy to use technology for drivers. Fast forward 5 years — more than 50 percent of American trucking companies use KeepTruckin products, including our ELDs and Smart Dashcams. Our technology has made drivers’ lives easier and roads safer," he said.

"Now we are excited to expand the mission; to not only help carriers be safe and compliant but also help them grow their business. For too long, carriers have had to manually find loads that minimize deadhead and maximize revenue. All while balancing the needs of their drivers and the constraints of the hours of service rules."

To initialize the project, Makani said that KeepTruckin acquired a small South Carolina freight brokerage called One Point Logistics in order to "better understand how freight is moved today." Although One Point was the initial broker involved in the project Makani notes that all freight brokers are invited to participate in the program once it launches later this year.

KeepTruckin Facility Insights

To aid their driver and carrier customers in making informed decisions about shippers, the Smart Load Board app also uses the data harvested from drivers' ELDs to give all drivers a heads up about arrival times at shippers, how long to load or unload and when they leave. Carriers and drivers particularly need to know what the average detention time might be.

"In a major step forward for the trucking industry, we are incredibly proud to announce KeepTruckin Facility Insights. For the first time, carriers will know exactly what to expect at a shipper and consignee facility before accepting a load. To protect the privacy of our customers, we anonymize all location data, and only include facilities that have received visits from more than five carriers," Makani said.

Early feedback from carriers has been "exceptional," Makani said. And shippers benefit because the information gleaned from drivers' ELDs will help them improve their own performance.

KeepTruckin Facility Insights will be available to all carriers and shippers this summer.

Participation in Smart Load Board is not mandatory for KeepTruckin's customers. Any who are not wishing to use the load board, or who do not want their data included in Facility Insights, can opt out.

Brokers and carriers in need of capacity can learn more about the program by emailing partners@keeptruckin.com.

Sources: KeepTruckin, FreightWaves

Tagged Under:

Driver Solutions Electronic Logbooks Owner Operator Trip Planning Truck Equipment Truckers Technology

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